The Cutting Edge of Social Media

Dec 16, 2010 by Unbeatable Machines    Comments Off    Posted under: social media

Today we will be talking about not just the importance of social media but how important it is to target smaller niche communities to market your products and services.

It is important to advertise in the through the most effective channels, and very specific user targeting is a great way to do this. Blanket advertisements that go to large untargeted audiences are not as cost effective and desirable for companies with small advertising budgets. However through social media it is possible to target very specific groups of people maximizing the likelyhood of them being interested in your product & service. One lesser known social network we would like to talk about today is SocialSUNY a professional networking site for college students.

The goal of SocialSUNY is to allow Academics & Professionals to connect to others in their major, field, clubs, research groups, university, individual classes, and potential careers. Students can meet their peers prior to joining their classes, learn who is in their major, organize events & groups, find student housing, clubs, research and job opportunities, all while connecting with their friends, professors, and businesses. By connecting students to alumni, professors, and other students in their major SocialSUNY greatly increases the odds of them getting the most out of their college experience.

All majors, clubs, and organizations also get the continuous contact benefits of groups. Groups come with their own forums, optional e-mail notification for all group members on daily, weekly, and live activity updates, plus the ability to invite people to the group, even users who are not yet members of SocialSUNY.

SocialSUNY also allows professors to better connect to their students. Professors can post research and work opportunities to specific majors, clubs, or even invite individual students to research groups and events. Professors could also join or create groups for their classes, allowing assignments to be posted through a medium students regularly interact with.

SocialSUNY has additional benefits for Businesses & Professionals, allowing them to contact, interview, and hire new and soon to be college graduates. Businesses can see a students university, major, graduation date, and any information the students choose to provide, including minor, club involvement, and contact information. Businesses can also sponsor job postings, which can be re-posted to relevant majors by our staff.

If you are involved in a business that does anything related to college students this is a great way to gain social media exposure that is more specialized toward a type of client. It is also one of the lesser known (to the general public) sites we are able to advertise on. We believe it is a fine addition to your social media toolbox. Currently only schools, clubs, professors, and majors are aloud groups of their own but if you are interested in advertising there is not a lot of competition as the site is new, unlike some sites & social networks which can be an over fished pond. You can advertise through us on SocialSUNY, or by contacting them at Ads(at)SocialSUNY.com